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BBC Worldwide has confirmed a
three-year deal with Eurosport Asia for the Lakeside World Professional
Darts Championships.
It means that Lakeside World
Darts will be available to new audiences, not only across
Europe, but also Asia from
2009 until 2011.
The current 2009 World
Championships will enjoy twenty hours of coverage on Eurosport’s
European and Pan-Asian channels.
Richard Hornsby-Smith, sales
manager for sport at BBC Worldwide said:
“I am delighted that we have
reached an agreement with Eurosport. Over the last three years they have
been broadcasting the World Professional Darts Championships across
Europe, but this is the first time that it will be shown
across most parts of Asia too.
“This deal demonstrates the
universal appeal of darts as a sport which will now be viewed in more
than 100 countries.”
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